The Baba Yelka Phenomenon in Ukraine’s Cultural Space: How to Grow With or Without Funding

How a kitchen conversation sparked a cultural brand known across Ukraine

Join us for an open and inspiring conversation about the journey of Baba Yelka — a grassroots initiative started by a few women from the Kirovohrad region that grew into a well-known movement preserving the voices, traditions, and memories of Ukrainian villages.

Date: May 14, 2025, 10:00 AM

Location: Online

Registration required.

What’s on the agenda:

  • How the Baba Yelka cultural and ideological project was born

  • How to grow in the cultural field with minimal resources

  • How to share your story so others truly listen

  • How to build trust and recognition

  • Why Baba Yelka has become a model for others

Speaker:

Svitlana Lystiuk — Co-founder of the NGO Baba Yelka, Head of the Ethnolaboratory, and Curator of Research and International Programs.

Share on social networks